The Brewers get too high a percentage of their revenue from gate receipts to follow Cub and Astro models. In Chicago and Houston they could afford to let attendance drop and it did. Cub attendance, less affected no doubt by the novelty of Wrigley Field, went from 3.3 million in 08 down to 2.6 in 13 and 14. Houston's dropped almost in half from 3 million in 2007 down to 1.6 million in from 2012-2014. But both those teams are in big markets and have large amounts of revenue from local broadcast rights. If the Brewers look like their going to lose 100 games every year, they will be lucky to draw 1.5 million and may never, ever get back to their peak years. Keep in mind that the Astros attendance in 2015 of 2,153,585 was a far cry from a decade ago. Fans lost by a small market are fans that might never come back. In big markets, again no big deal, they just create new ones.