It's not the kind of advertising that you guys are talking, but I'm simply impressed by the marketing of Topper's Pizzas. Easy to remember phone numbers in college towns (read: late night drunken munchies) has paid off many times with people I know. Up in Stevens Point it's 342-4242, Madison was 284-8484 and Green Bay was 432-3232 (and I've never lived in any of those towns, just easy to remember from visiting friends years ago), plus I heard several others have been set up around the state in other college cities with similar easy numbers. Guess it's the little things that work for me, I honestly can't even tell you what model car is in those Zoom-Zoom or John Mellencamp commercials, as I'll do my own research when I'm ready to vehicle shop. But when it comes something like brats & beer, I can recall details of way too many (Charlie Murphy's cooking Johnsonville brats, the Budweiser Clydesdales normally go for two, Man Law - Don't Fruit the Beer, the names of the racing sausages, etc) PS - Wausau had a billboard earlier this year for the teacher's association (WEAC) with a misspelling, doh!