Their college tuition costs upwards of $50,000 per year, and their athletic scholarship eliminates that expense. Sometimes. If you're from Wisconsin and have a full ride to play on the Badgers' football team, you're getting maybe $11,000 a year in tuition. Maybe $20,000 after other costs (housing, food, etc) are covered. One thing I'd be ok with is for in-state students to be allowed to get the same amount of total money they would get if they were out-of-state. Another thing I'd be ok with is a small monthly stipend (maybe $500-$1000 per month year-round) since pretty much their only option for getting a job is part-time work in the spring and summer. That would leave it up to schools to decide whether to offer a little more than they currently do. But there have to be limits, unless you want to see any sport all the non-revenue sports disappear.