I was pretty clear that attendance is just one component of this, which yes, tracks more closely with winning than any single player. For reasons that are borderline not really what this forum does, Christian Yelich is really valuable to the Brewers, more so than Willy Adames or Jesus Aguilar. This is sort of exactly what I was talking about. Being good at baseball is just where those partnerships start, but advertisers have all kinds of ways of quantifying this (please don't bring up Giannis; he is a transcendent once in a millennia darling) People who follow the Brewers closely know Willy Adames. My wife has no clue who he is. I could probably round up a lot of men who consider themselves Brewers fans who couldn't tell me anything other than "oh yeah, I hear he's doing pretty good" and couldn't tell you what position he plays. I'd guess more than 5/6 Milwaukee couldn't pick his face out of lineup. Some of that change with time but he is unlikely ever to reach the star power of Braun or Yeli. I work in this field every day so I feel close to it. I know you guys scoff at the idea that Yelich on a billboard for Associated Bank matters, but there is the reason these brands pay millions of dollars to do it, and it is not to get hardcore baseball fans who know Adames is better in their doors. Yelich is a well-spoken All-American guy that any brand would love to have. I'm not saying that Adames or any other guy on the roster isn't, but they just don't come close to his brand power. All that said, Yelich is not playing well enough now to off-set that. But Ryan Braun was, IMO. In my experience, this particular forum is just far too analytical and baseball-minded to have this conversation, it pretty much always has been, but the high-level baseball discussion is sort of this place's calling card.