Which is why he might argue against selling at the deadline especially after a hot start, and especially if that means trading Braun which cuts into not only ticket sales but merchandise sales Why do people assume that a player being traded or lost to free agency will effect ticket sales? The stuff I have read is that fans care much, much more about a winning team versus specific players. If the team is winning they will find new players to like. If the Brewers are in the thick of the wildcard at the end of July, and we were to trade Braun for a proven reliever, plus get a prospect or two for down the road, and bring up Brinson, I don't think ticket sales are going to drop an iota.