Of course he said his goal is to win a World Series. What else is he supposed to say? That was not included a year and a half ago, thus the reason for this thread. Then, the TOP goal was having a highly competitive team, year in and year out. Even the CURRENT Brewers mission statement does not mention anything about bringing a championship to Milwaukee ( the highly competitive team talk is a there, though). Many have view this omission as no big deal, but it really goes to the heart of why we are playing games and having seasons of baseball in Milwaukee. Will we continue to "go for it" when the time presents itself ( get a CC/Greinke) knowing that small markets cannot or simply haven't yet fielded consistently playoff caliber teams over a 10 year period? Or will we follow the model of the 2000s Twins /Rays which clung to young players, prolonging periods of good years but did not trade top prospects for polished players to possibly go further in the playoffs getting a WS title. I'm pretty sure some PR puff piece letter offers no insight into that.