logan et al, I'd never heard the phrase until Dodgeball, but since then I've heard it tons. Following the movie it started to appear a lot on Brewerfan and even in the everyday conversation of my students and--occasionally--a peer. My apologies for being so off on it, but it's a phrase that annoys me almost as much as hearing "hella". When I got to college in California, I couldn't believe how annoying it was that West Coast folks used hella hundreds of times in daily language. I'm so glad I don't hear that anymore. Did hella ever make it to Wisconsin? I remember complaining about it to friends on other college campuses across the country, and none of them had ever heard it (this is back in '99)