I don't really buy Milwaukee being that small of a market, as I think the entire state is more homogenously one culture and pro MKE than other states (except for those states that only have ONE major market...like MN, CO, Washington). So, GB/Appleton/FRV, Madison, Racine, etc... are basically lumped together in the same fanbase/market. States like Missouri are divided between Kansas City and St Louis markets...Ohio, PA, same thing. Jacksonville and Miami might as well be on separate planets culturally.
(Except for NBA basketball. The Bucks just don't translate to the rest of the state)