It's not solely about clicks. Forum clicks actually earn us very little money.
The goal is users. I'm open to reducing the number of article threads and I'll start moving more of the less-conversation-starting pieces to a separate forum but even with Article threads populating this forum (and getting a lot of conversation), the Brewers forum has a week of topics on the first page alone. If I reduce that a bit, we'd still have 10+ day old threads on the first page of the forums.
That's... not great. It's not terrible but it's not great, either. Ideally from a user perspective, the first page of a forum should be revolving pretty quickly with lots of *specific* topics that generate conversation. That's how we bring in new users and get them active on the board. We're getting new posters on a pretty regular basis right now, which is the goal. When we took over the site about a year ago, its traffic levels were about 50% of what they were just three years prior. Now the site is back to 2019 user levels but we need to increase engagement, drawing in new users who contribute to the forums.
It's a grinding process and we're playing out a long-term strategy here.
With that said, I will begin picking and choosing some article threads to move outside the Brewers forum to reach a compromise point.