The majority of fans still purchase through the website or box office. The way that the Brewers are pricing tickets has changed.. and it is more than just slightly. That is what I am talking about. And the need for this to happen doesn't make sense to me. If you really want people to continue habits of coming to a set number of games, and buying in advance (the Brewers want this you gotta believe), then ramping up prices on games that are not in demand does not make sense. I will be going less like many others. Our attendance numbers are not anywhere close to what they used to be (08-11) because of it. Opening Day used to be an automatic sell out too. Not anymore. So many empties and people not willing to pay the price.
And that is the heart of the matter.... squeeze every last dime out of the consumer to maximize profits or scale back a bit on everyday ticket prices to get more fans in the seats. Right now, it is squeeze every last dime out. And when attendance is so low, so late, then throw a flash deal out there to get more bodies in the seats.
And yes, we all could buy Uecker seats or Terrace Seats and sit in the Loge down the line for games. We could all buy from StubHub/SeatGeek within an hour of the game, and we could eat at McDonald's or tailgate. There is no argument of what fans COULD do. The question is SHOULD we have to go to those lengths for it to be affordable or manageable. It's obviously up the Brewers, but it just doesn't make much cents to me.