You seem to discount the psychological impact on both the players and the fans. Earlier in the season Braun mentioned that the Brewers didn't seem to 'expect to win'. I doubt they can use that as an excuse from here out. Plus, you give the fans an intangible (hope) that leads to the tangible (money). Attendance goes up, we spend more money, we win more games. There is an impact beyond the sportswriters. It's not easily analyzed, but it's real.