There is no way in the world the Brewers could add 67% to their payroll! Nobody knows what the tv deal will be, except it will be less than 1/4 of the Cubs or Dodgers deal. Increased attendance won't bring much, and costs are increasing. Their MAX will be around $117-120M for this year. Right now I too think they are at that sum, so unless a trade of Anderson and/or Thames comes to pass, Stearns is done. First, there's a big difference between what we can do and what Mark A. is willing to do, and I guess that's what we'll find out. Mark A. has a $700M net worth. If he wants to push the payroll to $150M this season and he anticipates $140M in revenue, he could operate at a $10M loss if he felt the long-term investment was worth the price. He absolutely COULD do it if he wanted. Doesn't mean he would, but he could. Making the playoffs is worth a great deal of revenue to a franchise. A World Series, especially for Milwaukee, is worth far more in potential revenue. There is more to it than just "we have X amount of dollars to spend on payroll this year." If you have several 1 year expiring contracts, he could say, "Ok, we can go to $140M this year, but next year we need to be around $100M." There's a lot of different factors at play, and the big picture covers more than just one season. We were up around $100M at times in the Melvin era when we were looking to contend, and other times when we were rebuilding we were closer to $60M, because in the bigger picture it didn't need to be more than that. It doesn't mean we had that much less to spend that year.