The big question is, what do you plan to use the phone for? I only plan to use it once or twice a month. Basically for "HELP!" or "I'm running ten minutes late" or "Where are you?". Also, I don't plan on moving soon. If I have to, I'll be having much larger issues than cell phone plans. Where are you going to take it? Some providers are better in some places than others. One seemingly unimportant thing is the time and date display of your actual phone device. I stopped wearing a watch when I first got mine, because the time and date were so easy to read. About 95% of my calls will be from Milwaukee/Waukesha/Madison. I see the pre-paid coverages are limited, but good enough for now. I'll always have my watch. It is my alarm clock + stopwatch. Plus, we are not allowed to have cell phones at work. I see many good comments about Verison. I'll go back in tonight. I like their plan. I'll take a closer look at their phones. When I go in a place, I want to get comfortable with the surroundings, browse around and then ask for help. The gal was in my space within ten seconds of me walking through the door, and peppered me with questions. Nothing wrong with that, just her style, not mine. Also, many people in the store - more than the four competitors combined. I guess that says something. A good thread. Many excellent responses. I knew I could count on this board.