The underlying problem with everything is that the value of sports channels to cable providers is packaging them with the rest of the channels. So non-sports fans are subsidizing the price of sports channels. Sinclair is paying a few dollars/month per cable subscriber for an RSN, but the actual cost per RSN viewer is quite high. If you do a back-of-the envelope calculation...a $20/million per year TV deal for a RSN that averages 50,000 viewers works out to $400 per viewer. $66/month for the 6 months of baseball season. I have no idea how much they are pulling in from advertising, but even if you are generous with that number, and subtract other expenses, you're talking $40-50 per month that the Brewers would have to collect from 50,000 fans for a streaming package. And that's for a $20 million/year TV deal which is about as low of a number as I can make up. So the whole system is set up to use sports as an incentive to sell bundled cable/satellite packages. The second you offer an a la carte option like MLB.tv within the RSN market the whole system falls apart. Of course the remaining question is whether this business model is sustainable or not. Given the dollar figures involved (the Cardinals signed a $1 billion TV deal that pays $50-85 million per year), it's too valuable to do anything else right now and the loss of some fans/viewers is inconsequential. Like every sport, success is measured solely in terms of short-term revenue, so the pathway to "success" is obvious, do whatever makes the most money. Everyone involved including the players subscribes to this model. What's interesting to me is what's happened in the post-Bud Selig era. In the Selig years the positive revenue numbers were coupled with positive increases in attendance and viewership. In 2018 they started to move in opposite directions, with revenue continuing to go up but attendance noticeably dropping. The debate about why that is could go on forever--yes, it's not just MLB that is seeing this trend--and now you throw in the pandemic which is likely to attendance/revenue that is decoupled from pre-pandemic numbers. Additionally, MLB has started squeeze money out of every possible source that they can -- the minor leagues, service time manipulation, and certainly the new CBA is the biggest target of them all. Fun times for sure...