It's clearly designed to go with the new ballpark logo, which is also ugly: http://planetpit.com/wp-content/uploads/2011/02/MM_Ballpark_RGB-420x522.jpg The ballpark has a very futuristic style to it, so they are sticking with that theme in the logo:http://florida.marlins.mlb.com/fla/images/ballpark/y2011/new-ballpark/construction_progress_0115_b_lg.jpg Notice that it is 6 months from the opening and there is no official name, it is just "Marlins Ballpark". I really feel like the Marlins have taken the "Turn Ahead the Clock Night" from the late 90's way too seriously. But there is no doubt that they are tying to distance themselves from the past and start over in Miami. The running joke down here is that everyone was a Marlins fan for two weeks in 2003 and then went back to their regular lives. This comes from the same city that had a 2/3 full Dolphins Stadium for the NFL game on Sunday, despite the owner giving away over 10,000 free tickets. The Marlins aren't going to change that culture. The advertisements for the new ballpark say nothing about the team, the slogan is "Coolest Ballpark Ever!". To succeed, the Marlins have to go with the culture down here--if the ballpark is fancy, comfortable, and "cool", then they will draw fans regardless of the team on the field. But the bottom line is that ownership is incompetent and it will be like Milwaukee--nothing changed in 2001 except a bad team moved to a nice stadium. The Marlins can succeed down here, but not in the same way that other teams will. Of course they will draw 2.5+ million fans next year, but maintaining Marlins Ballpark as a trendy, exciting place will be the key to long term success. Edit: Here is the opinion from the Miami New Times: "Marlins Float Hideous Monstrosity of a New Logo to go with Eyesore of a New Stadium". The author hopes that the logo was created by a Mets fan as a joke.