I'm not really worried about the attendance, and I'm actually pretty impressed. Even with the crappy play, we blow similar size cities / markets like KC, Seattle, Cleveland, Oakland, San Diego, Baltimore, and Cincinnati out of the water, and we're above or near the attendance of the Mets, White Sox, Tigers, Rockies, Braves, and Rangers, all of which a) play in cities significantly larger than Milwaukee, and b) are competitive in 2010 I honestly don't think we're ever going back to the pre-2004/2005 attendance levels as long as ownership is looking to compete and we've got potential stars like Braun, Gallardo, and hopefully Weeks locked up. I think Miller Park and the tailgating atmosphere also help to bring out the casual / indifferent fans that are not necessary there to see baseball.