It really comes down to a quality product. 4 years ago, when I was looking at purchasing a new vehicle, I looked at everything on the market. I ended up getting a Toyota Matrix, and in the 4 years of owning it, I've only had to put new tires on it. I looked into depreciation, maintenance costs, and the Toyota hands down to me, was the best vehicle for the price. Our other car is a 2000 VW bug. Good quality car (that only cost us $1), that gets good gas mileage and won't cost much for maintenance. As the gas prices continue to go up, more people will be looking for cars and trucks that get good gas mileage and don't cost $75 to fill up at a shot.