I'm surprised to see so many people saying what I'm thinking here. I've followed the Brewers since the late 80s, and this team right now is very hard to watch. It's hard to be a fan right now, but I admit that's mostly an emotional thing because objectively they are still in the wildcard by multiple games, and even if they play .500 the rest of the way it will be the best Brewer record since '92 (right, or no?). Personally, I sort of emotionally divested after the Cubs series, and I've been watching much more detached than I did through July. I was thinking last night probably would be a night that would make somebody working in the Brewer marketing office squirm. Wisconsin will always be football first, and a lot of people watched an exciting Packer game, beating a huge rival that many have said can win the division, all in the context of maybe the most nationally talked about sports story of the last two months (Favre). Then, that game got over and people flipped over to watch the Brewers blow a 3 run lead against a cellar dweller in the middle of what right now looks like another collapse. You add in that fan favorites Sheets and Sabathia won't be back next year, Prince isn't performing like last year, and that Ned makes even casual fans scratch their heads, and it starts to become a tough product to sell. Of course, this comes on the heals of 3mil in ticket sales, and if they can overcome the current struggle and make the playoffs, then none of it matters.