Can someone explain to me why average citizens living paycheck to paycheck are realistically expected to save 3-6 months of living expenses, but companies are bleeding after one month of reduced profits? Why can't they apply the same principles of saving 3-6 months of expenses in the event of a global economic catastrophe? Not sure it really is any different. The problem is they are the backbone of the entire economy...them going under has an enormous domino effect. For instance if you lost your job you would cut expenses, would you not? You would do that whether you had a rainy day fund or not. Well, a great way for the airlines to cut expenses is furloughing everyone without pay. This goes for pretty much any company that can't do business. Government is essentially giving them an incentive to keep paying their workers even if they can't actually come to work. I agree that so many people and companies don't anticipate pandemics or catastrophes. I'm not sure we can use a broad brush to paint over every company. My software development company, for example, tries to keep at least 3 months in the bank. However, when clients pull their work to have people in India do the programming instead, we can't keep up. We have less than a handful of people working for the company, so we can't lay anybody else off without folding up shop. Retail (grocers specifically), for example, works on razor thin margins. When I worked for a grocery chain in Wisconsin, I often heard about little things that could make or break the store. Upsetting the apple cart (pun intended) has unforeseen consequences. Other decisions need to be made -- if I have $100,000, do I put it in a savings account where it earns .0000000000000001% interest, or do I try to invest it in new technology, products, etc.? If I don't invest in those items, I can't keep up with my competitors. Personally, we have probably 5 months liquid ready to go in checking or low interest accounts. It helps having a Financial Advisor as a wife... for sure!!!!