We have three kids in college (one still in HS). Over 25 years ago, we decided to invest in two areas: our retirement and also for our children's education. We pay for 1/2 of our kids' college education? Why half? The goal is to have the kids learn how to value a dollar by working towards their education. It also helps them to choose careers in which the are passionate and will allow them to a job right out of school. So, we have one future pharmacist and two nurses (hopefully). In my experience, I have seen many cases where kids had their higher education paid for by their parents, etc., and they would party all the time, and not really care about their education. Of course, there were those that still valued the education. A friend of mine told his children that they have to fully pay for the first year of their education. After that, he would pay for all of it. That seemed to work well, too. My dad, a boomer, was a teacher in a small school district in rural Wisconsin. My mom chose to stay at home to care for my brother and me. Many times, we had powdered milk and powdered eggs. I also remember wearing bread bags in my shoes during the winter. We had very little money and my parents gave me nothing towards my education. Every summer, I worked and didn't have a social life. I didn't want the same type of experience for my kids, so we are meeting them half-way in a manner of speaking. It helps my wife is a Financial Adviser, too Regardless of financial status, my Boomer parents taught me to work my ass off. I have to go out and earn things. I have tried to teach my kids that same ethic whether it is in school, playing softball / baseball, or life. Seems like it is working so far, thankfully. Story at 10... film at 11...