This had me a little curious, so I looked for some numbers. TV Market Size 2011 Milwaukee 34th, Cincinnati 35th. Radio Market Rankings Cincinnati 29th, Milwaukee 38th. Other population rank sites have both cities very close to their radio market rankings. While this doesn't tell the full story about money available to the team to spend on players, it does show that Cincinnati isn't really all that much bigger than Milwaukee as far as market is concerned. I don't think the ability to throw $200M at someone was based as much on market size as it was on future obligations and projections. The Brewers locked up several of their core players leaving Prince with no option but to get more money elsewhere.