To evaluate the overall effect on scalpers, there are basically a few things that can happen with the price of tickets under demand-based pricing: (Please note "current face value" refers to the 2011 single game ticket prices, whether they be regular or marquee games.) 1) The price starts and ends lower than the current face value on tickets. This will hurt scalpers, I think. For these games, scalpers will be able to buy tickets even more cheaply from fans than they already do. (It's easier to buy a $10 ticket for $5 than it is to buy a $20 ticket for $5.) However, they'll also have to sell their tickets for drastically less than they otherwise would've. So their profit per ticket goes down. And they'd have a hard time making it up in bulk, since this is a type of game that isn't in very high demand. 2) The price starts lower than the current face value, but then rises to at or above the current face value on tickets (potentially meaning the game is sold out). This will be where scalpers make their biggest money. They can buy tickets for cheap either from the ticket office or from random fans who bought their tickets very cheap. They can then turn around and sell these for decent money. Chances are this will be a game where there are plenty of extra tickets that fans have (since prices started out cheap), and where demand is high enough that they could sell a bunch of tickets in the parking lot or online or wherever, and for a price that's a decent amount higher than their purchase price. 3) The price starts at the current face value and stays the same. No change relative to what we have now. 4) The price starts at or above the current face value and rises (most likely meaning the game is sold out). Here, I think scalpers will make decent money but in a more hit-and-miss fashion than in situation #2. They'll still be able to pretty easily buy tickets for cheaper than the gameday face value (either from random fans or from the Brewers), but not as easily or as cheaply as in situation #2. This is because many fans will recognize that this is a higher-demand sold out game and won't part with their tickets for too much less than market value, at least relative to situation #2. That said, for the tickets that scalpers to pick up, they'll make very good money on those. So what I think we'll see is fewer scalpers for the real low-demand games (since the Brewers are now competing with them at lower prices) and more scalpers for games where ticket prices have risen (ie, situations 2 and 4 above).