The peak profit occupancy rate for a hotel is between 75 and 85%. The rate at which they turn any profit period, varies greatly from place to place. But this hotel would not be anywhere near 85% about 90% of the year. The main draw of the location would be the proximity to the stadium, which frankly isn't a really great draw as the rest of the things hotel clientele would want to do are located in the city. There are a thousand hotel and bar shuttles that take you right to the entrance. This idea simply is not addressing a big need for any significant number of people, and there is a major bias toward its actual need on a website like this. It would have to be drawing people during the offseason, like the thing Packers have going on, and it's just not going to do that. As far as my general analysts comment, I'm just telling you that I can promise you real estate analysts and developers have explored this idea, likely two decades ago, and came back with the conclusion that it didn't make sense. Now, if that area of West Milwaukee "gentrified" and became full of young people and trendy restaurants, you might have a different situation.