Much has been touted this year about the "no #1 WR" concept on the Packers, but there are only so many balls that can go around. So, while there might not be a #1, there will eventually be something of a pecking order. The WR development this year could be very interesting.
Watson - Probably the game-changer of the group when healthy. This was most evident in 2022-23 when playing with Rodgers. When Watson was in the game, the underneath routes for others opened up; without Watson, everyone moved up 5 yards and dared us to go deep. He was expected to break out last year, but injuries sidelined him again. Still don't know what he can do with intermediate routes. Hands might be the most questionable of the group, but he is the biggest (literally) TD target among WRs.
Doubs - Overplayed his draft position as a rookie with a mature approach to the offense, but didn't really grow last year. I was expecting more of a 2nd year jump, but he really just plateaued. Maybe he is already maxed out? Everything about him is pretty average, except his above average hands. Every team needs a good possession WR to ensure those drive moving 1st downs.
Reed - Became Love's goto WR last year. And for a time was nearly the only WR healthy and productive. Reminds me a bit of a poor-man's JJ. Will be interesting to see him make the second year jump.
Wicks - A real dark-horse candidate with maybe the biggest variation between possible outcomes. A bit average in size/speed (like Doubs), but his footwork seems like a major differentiator for him. You don't need to be a burner to get open if the CB is going the wrong way. Really seemed to click with Love last season too.
Melton - Seems like a Reed clone size wise. Really came out of nowhere last year and clicked with Love. No one was paying attention to him and he made them pay. Seems like that ascension has continued this offseason to prove his 2023 season wasn't a fluke. Both he and Reed (but maybe a bit more from Melton) have added to the deep game to ensure it wasn't just Watson opening up the underneath game.
Toure - Had his opportunities but seems a bit limited to running go routes. Doesn't seem to bring much to the short/intermediate route games. I tend to think he won't make this roster.
Heath - A preseason darling that pretty much vanished in the regular season. Queued up to be the Lazard replacement - big, blocking WR that will catch the short/intermediate stuff. Maybe he takes off in that role this year (it took Lazard a couple years to get there), but stiff competition to make it this year.
DuBose - Major question mark has he was injured in TC last year. Could be looked at as a rookie this year (since we didn't draft one), but should already know the offense. Wouldn't stun me to be the 6th WR on the 53-man - probably a fight between he and Heath.
Not worth commenting on the rest. The top 5 spots are all but wrapped up. The 6th is there, but Heath and DuBose have a pretty good lead at this point.
As for this year's "#1 WR" (i.e. the one with the most plays and/or targets), I still think Watson has the best chance... if healthy. Otherwise, it wouldn't shock me to see Wicks up there.