As an initial matter, the Cardinals market is substantially larger than the Brewers. Not only is the St. Louis Metropolitan Area (2.8 million) nearly twice as large as the Milwaukee Metro Area (1.6), if you spend time in Central Illinois (Peoria, Bloomington, etc.) the Cardinals game is what is typically on television down there. Whomever buys the Brewers local broadcast rights are purchasing the potential number of eyes that will see the ads they run during the games nothing more nothing less. Therefore using St. Louis as an expectation of what said contract could be worth is flawed logic. As for 2020, I do think next year will be a step back while the Brewers "re-tool". They have a good number of players who are going to start getting somewhat expensive: Knebel, Shaw, Davies, Guerra, Gamel, Arcia, Suter. Couple that in with the fact that Grandal and Moustakas are likely to depart, and the offense needs to replace their production (what will likely end up being around 170+ Runs, 60+ Homeruns and 160+ RBIs). Even at the current level of payroll their is not going to be a whole lot of room. I think its entirely possible they spend a year allowing Houser, Burnes, Peralta to pitch out of the rotation in an attempt to develop them into quality MLB starting pitchers. Likewise, with Braun's contract ending after 2020 I can see them playing Grisham all over the outfield for a year to make sure his skill set is for real, then when substantial payroll is cleared after 2020 they can add some pieces and make a run at 2021.