I think the Packers have a set value on Rodgers, and they aren't willing to budge. As is their right. The Packers have both their chosen 2023 QB in Love, and a valuable commodity in Rodgers. I believe that the contract is SO bad because the Packers had to give in to Rodgers for him to agree to a multi-year deal instead of just going year-to-year and becoming a free agent. I think it was always the intention to deal him this offseason (actually I think there were people in the building that wanted to deal him LAST offseason, but Murphy stepped in and stopped it).
I think it is obvious by this point that the Packers and Jets both know what the Packers are asking for in a trade. The Jets are simply dragging their feet, because they are concerned about the optics of "winning" the trade. From what I've heard of Joe Douglas, he's is kind of egotistical douche, so it makes perfect sense that he's trying to strongarm Gute. But the Packers hold more cards here. Yes, 2023 draft compensation would be nice, but if the Jets continue to drag their feet, the Packers can continue to let Rodgers sit until the end of August. And who knows what other interest might surface by then? All I know is that the Jets fanbase is getting antsy (after thinking for weeks they were getting Rodgers for the same package they got Favre for), and as a Packer fan, it's pretty exciting.