Haudricourt in his story in the JS earlier this week said the team finished in the red last season. Which means they did not make a profit. As much as we want them to spend, spend, spend, it doesn't work that way. Owning a baseball team is not a huge for-profit enterprise, but they shouldn't be expected to lose money, either. The naming rights and merchandise sales money are not much ... and those numbers are readily available. And when you drop payroll to gain money back, you end up losing attendance, merchandise sales and the like. With a small market team, it's about trying to find that happy medium. I think Attanasio probably went with the max payroll he was comfortable with last year, and took a hit in his pocketbook because of it. Can he handle that? Of course ... the guy is a billionaire. But he didn't get to be that billionaire by investing in enterprises that continuously lose him money. And no ... he doesn't "owe" any of us fans an increased payroll or superstar players. We as fans aren't owed anything. It is entertainment, and if you are dissatisfied with that entertainment, you have other options to spend your money on. The Brewers are doing a fine job managing within the tight constraints of a constrictive and unfair MLB economic environment. The difference between MLB and the NFL is that the NFL is all about the league and the shield, and MLB is all about the individual teams. Therein lies the difference. The big money teams will never all there to be true parity, so teams like the Brewers have to scrape up every resource they can, think outside the box, and if enough things go right, they might just get a bite at the apple every few years. I can always count on Joey Meyer Bombs for logical, level-headed takes.