Here's the thing: It's a $60 tshirt that most people have purchased because some other dude's name is on it. Not only that, but I find it weird to see grown men in wizard/dragon/tiger/samurai screen-printed shirts. You can buy something similar at Kohl's now for less than half the price. We kept track of how many we saw at Summerfest and we got into double digits in one day. And here's the weird thing to me: the guys wearing them tend to be muscle-bound, fit, "cool" guys. And yet, these guys would have beat up a kid in high school who was wearing a tshirt with a dragon on it. Now, because it says Ryan Braun and is $60 - it's ok to wear. I just find it silly, I guess. I have yet to see a Braun appearance where he's wearing something other than a jersey or Affliction gear. He did a signing at a car dealership a month or two ago and had jeans with skulls screenprinted on them. And I just can't help but think what mid-20-something wears screenprinted jeans, you know? And pays $200 for them? Well, there is a world of fashion that extends beyond Kohl's and Summerfest. I disagree that people only buy these items because they're $60 and worn by Braun. Items like this are hot right now, and people with discerning taste can tell the difference between Affliction and Kohl's. Affliction is not marketing to Joe-six pack. Check out a GQ or Esquire, this is the direction fashion is going. It just takes a little longer to get to the Midwest, but the fact that Kohl's is entering that market proves that people are buying.