Maybe the fact that most of the fans are "transplants" means that the area would be better served by minor league teams than an MLB team. They've tried to get a new stadium built in the past, and it's failed. Where was the groundswell of local fan support for such an initiative? I understand the stadium is bad and apparently not in a great area, but you have a first place team with high quality talent, in contention for the past several seasons. I understand the TV ratings are good, but I have to imagine that only does so much for the club in terms of revenue. Oh yeah, they were in the World Series not too long ago, and it seems like the fans are still generally apathetic. As far as your comments on the Brewers, I'm not sure what you're looking for. I don't think saying, "below average payroll", is really that accurate. Last I checked, they were right around the middle of the pack in terms of payroll. If anything, the biggest problem with the Brewers is that they've been grossly inefficient with their dollars (look at all the wasted money this season). Yet we haven't heard Attanasio making comments about cutting payroll drastically or anything along those lines. Baseball seems to work in Milwaukee when the ownership and management are somewhat competent. The Rays clearly have great management, but it doesn't seem like the Tampa Bay market is very tenable.