Wisconsin is a huge bandwagon state. Not as bad as Minnesota, but close. The prime example is Badger sports, during my childhood Badger football was but a blip on the radar. There was a small bump in popularity during the McClain era, but outside of the student section, Camp Randall was absolutely dead during the 80's. I remember going to games in which the stadium was half full from then all the way into the early 90's. Not a soul cared about Badger basketball either. That popularity started with the success of the football team and with the Finley/Griffith team. Hockey was probably the most popular Badger sport during the 70's and 80's. The Packers were a joke through most of the same time period. There was always interest in the team, but maybe a fourth of what there is now. Casual fans didn't have 'Packer rooms', etc. When I was going to school, it was well known who the big Packer fans were. Not too many, there were probably as many Cowboy, Steeler and Viking fans (the annoying Bear fans didn't really proliferate until the Super Bowl season). The Bucks were successful and more popular then today, but never huge. Based on the sheer volume of 50-ish former 'huge Bucks fans' that I've met, my guess is that their popularity peaked a tad before my time during the Kareem era. As for the Brewers, they got huge during the late 70's, and after '82, they owned the state until probably '84 or so. They got a little spike again in '87 and that carried over losing a bit of steam until the strike in '94. Then they were pretty much the redheaded step brother of the 80's Packers until MP opened. That honeymoon lasted until Taylor and Lopes imploded. Interest didn't start to pick up again until Rickie and Fielder came up, now I'd say that it's pretty close to '82, though it will probably never get to that level again due to the popularity of the Badgers/Packers (lots more people these days like to advertise the fact that they find baseball boring as well). To answer your question, I would say that Milwaukee and Wisconsin in general is more of a party town than a baseball town. As long as the team is winning, games will be 'fun' to go to. If they start losing 90 games again, they can probably milk another two years out of things, but they better work to get things turned around.