I've always believed the original "plan" was to be a legitimate World Series contender by 2020 or 2021. The 2017 season created greater expectations and really put them in a tough situation. Continue with the rebuild, or win now. No proof whatsoever, but my gut says Stearns wanted to continue to play the long game, Mark A wanted to win now. And yes, I do think the plan is to have a "good" team every season going forward and hope for a couple guys to have career years, be hot in September, limit the injuries, etc. Then pick up a player or two at the deadline if you think you can compete in the playoffs. If some or all of that doesn't work out, try that again the following year. Honestly, not much more a small market team can do. They can't go out and build a $200MM roster. It's frustrating, but that comes with being a Brewers fan. It's also what will make it even sweeter when the Brewers win the WS.