Sorry in advance; a hawing rant is probably forthcoming. I have been following the madison-dot-com policy changes of the last two weeks with moderate interest. Once JSonline began charging for content, I figured it was but a matter of time before they followed suit. But I much prefer the approach taken by the JS: they announced their intentions a couple of weeks in advance and were up front about saying they would charge, how much, and what the subscription options were. In contrast, madison dot com: - Implemented its "registration required" policy with zero notice. The explanatory story was posted to their website at 12:15 AM the day the change took effect. - Said nothing about $ in the initial "registration required" story. - Didn't disclose the subscription costs, or that a paid subscription would be necessary, until at least a day after registered users began to see the "five free premium views left" screen. Then they made that explanatory story (and a related FAQ story) "premium content," so if you'd already unknowingly looked at too much local content, you can't even read the explanation or FAQ. I'm not saying they should give it away. It wasn't "free news" when it was only in print - I get that. But their approach was unnecessarily abrupt and frankly seems sneaky. I see no customer-focused value to doing it that way. Had they announced that "in two weeks we're going to change access and here's how," I'd be more likely to feel like participating. Charging print subscribers for online content (even if it's less, and even if it's just $1.95/month) is also mind-boggling to me. The State Journal's remaining print subscriber base - it's dropped in the last year-plus - is likely hanging on to the print edition because they're into reading news in print, and they are probably not the audience to try to woo with "online extras" like being able to post your own hateful anonymous comments or whatever. (Using my mother as an example, she's decently Internet-savvy for her pre-baby boomer age group - but she's deaf and will get nothing out of madison dot com video content unless they start to caption it.) I realize this was inevitable, but Capital Newspapers took a customer-unfriendly route to get there, which is disappointing but unfortunately not surprising to me. Lee Enterprises, their corporate parent, is the suck in my mind.