It's the fault of the American consumer. If everyone that bought a foreign pickup/suv had bought a GM product instead, that plant would be expanding rather than closing. No, it's the fault of the company for not shifting it's ways to the market sentiment fast enough. They've had three years warning that oil prices would be skyrocketing and become an increasing burden on the wallets of their target buyers, but instead of shifting away from gas-guzzling SUV's, Tahoe's and the like, they let the foreign makers sweep into the market with cars of a high quality that get great gas mileage and last a really long time. As others said, this was necessary to get the company back on track, but they got themselves off track in the first place. As I heard on the radio this morning, the American car makers are struggling like mad with sales and profitability, but the foreign makers are cruising right along- the consumers are buying cars, they're just not buying the ones that GM, Ford, and Chrysler thought/hoped/prayed they would.