A couple thoughts... People will rationalize just about anything in exchange for wins. That is a universal trait of sports fandom. All Midwestern states are kind of similar but the one thing Wisconsin has on its neighbors is a greater superiority complex. And everything about the Packers fits perfectly into that narrative. As for the Cardinals, their marketing department has added fuel to the fire, but I suspect things will change when Molina retires. The fans will mostly go along with it, the same way they do everywhere else. All things considered, it's more fun to be on the winning side. And when the winning stops the fans quickly lose patience for antics that are deemed completely acceptable during the good times.