Milwaukee will always be a football town. I think the reason for the recent brewers attendance success is the old phrase "people go where other people go". Brewer games are cool to be at these days. While the brewers struggled in 2010, the attendance drop wasn't too large. This could be because that there were alot of preseason expectations so people bought tickets before the season, but also alot of people go to drink and hang out with friends. If they have a 70 win season, the next year will be back to 15 K crowds on weeknights. People might still wear the stuff, but just because they paid $30 for the hat and $25 for the shirsey. i don't agree with this, in 2010 the brewers only won 77 games and still averages 2.77M fans, which is an average of 34K, to do that they cannot average 15K on weekday games.