The advantage WTMJ offers is that it can be received in Chicago. It may or may not help in areas beyond southern Wisconsin. If it does help, it should be considered nothing but a bonus. The problem outstate is that WTMJ has the privilege of putting together the network. The prime example is that it dropped longtime affiliates like Marshfield and Wisconsin Rapids under guise that these people were capable of receiving Wausau's WSAU. There are two problems with that. The main one is that these people can't get that station. Secondarily, WSAU farms out all weekday games to a very weak station on Wausau's AM dial. The Chicago issue is probably going to be hard to address without sticking to WTMJ. The areas of southern Wisconsin that might lose some coverage can be taken care of by adding more stations to the network. The issues outstate can be addressed with a contract that welcomes stations rather than excluding them. That can happen no matter who the flagship is. Heck, if the Brewers wanted to, they could set up the network themselves rather than giving the flagship station that right. There's nothing wrong with double-covering an area, either. A few more FM stations here and there would help people in AM fringe areas. A decade or so ago, listeners used to have that, and they still do with Packer broadcasts.