They don't share that revenue, that's the beauty of it. Then what do they do with it? The amount you can spend on players is fixed so it doesn't help with that. Spend it on coaches, front office staff, scouts, and player amenities I suppose but I would guess when all that is totaled up, there isn't all that much of a variance between teams. Naming rights, branding, seat licensing, sponsorships etc. all go to the team. I think the Cowboys revenue was $840 million. Green Bay's was $455 million. Packers tend to put their excess into a reserve fund which is at roughly $380 million as of last summer. Jerry Jones has other ideas for his profits https://robbreport.com/motors/marine/dallas-cowboys-jerry-jones-250-million-superyacht-2837847/ https://www.bizjournals.com/dallas/news/2018/07/18/dallas-cowboys-ranked-again-as-the-most-valuable.html https://www.cbssports.com/nfl/news/packers-financials-show-that-nfl-made-billions-despite-national-anthem-controversy/