Having lived in the PHX area for four years I concur with phxMILWfan on the location of retirement communities. Sun City is traditionally one of the biggest ones and that's on the far northwest side of town. I moved away about five years ago, but even then people would ask "Isn't Phoenix filled with old people?". No it's not. It's one of the fastest growing cities in the US with a growing nucleus of young people - I think Scottsdale opened about 10 bars and nightclubs in the time I lived there. And the Maryvale neighborhood gets a bad rap, but it's not all that awful. It's not like you have to worry about your safety walking from your car to the game, or getting carjacked or anything. It's a little rundown and largely latino so maybe there's more perceived badness than reality can justify. It is not the worst neighborhood in Phoenix by any means. I think part of the drawback for attendance is there's nothing else to do around the ballpark. San Francisco is right in Old Town Scottsdale, The Mariners/Padres complex is next to a huge shopping area, Oakland is very close to downtown Tempe (although that stadium has probably seen it's better days), The Angels complex is very close to I-10, etc. The Cubs complex isn't really near anything but it's the Cubs and they'll draw anywhere. When I lived in PHX, I always meant to go to 8 - 10 games and was lucky to see 1 - 2 - it just wasn't convenient for me.