It looks like the BIG Ten is getting ready to sign a new media deal that will pay them up to $1 billion per season. That is not a typo.
https://www.cbssports.com/college-football/news/big-ten-aims-to-have-new-media-rights-deal-worth-up-to-1-billion-in-place-around-memorial-day/#:~:text=Bowl Schedule-,Big Ten aims to have new media rights deal%2C worth,in place around Memorial Day&text=SCOTTSDALE%2C Ariz.,told CBS Sports on Monday.
According to the article above that is about $71 million per school. I think that can cover any sports budget for the Badgers. Even with the new deal for the Brewers I think that maybe more than what the Brewers are bringing in per season on their new TV deal.