I'm not a wine guy, but I'll chime in and perhaps defend all you winos. The tasters were "578 drinkers at Edinburgh International Science Festival". From what it looks like, these aren't professional tasters. I don't drink a ton of wine, and I don't have much of a palette for wine. I have a pretty decent palette for food and beer, but I just don't drink wine that often. I personally don't think I would find an expensive bottle better than a reasonably good cheap bottle. Of course, this doesn't mean that there are not people who are passionate about wine who can tell the difference between a good wine and a bad wine! Edit: Oh, and I'll chime in that I do have one strong opinion on wine: If you're cooking with wine, don't spend much more than a ten, especially if you're cooking for a long time. Most of the flavor compounds will die out anyways, and in cooking, I doubt that anyone can tell the difference between using a good $10 bottle for a beef burgundy and a $25 or $30 bottle. :/end rant.