The brutality is the run itself. For hundreds of years, every bull has been tortured and killed in this ridiculous tradition. There are humane ways of killing livestock, but people like to do it this way. So if some dope gets gored, I shed no tears. When I was in Italy there was a bull fight on tv. I watched a total of about five minutes and was horrified at how brutal it was. They don't just let a bull out and have a matador fight him with a cape and sword. That at least would be a fair fight even if the bull had no choice. But that''s not how it works. First the matador rides a horse and uses spears to stick the bull to the point where the blood loss takes enough of a toll on it to make it calm enough for the matador to get off the horse and use the cape and sword. It's like 90% dead before that happens. It's not like I'm squeamish or a major animals rights guy or anything. I helped butcher several types of animal including cows, pigs, deer, rabbits, ducks and chickens from start to finish. I personally think everyone who eats meat should do so at least once so they know what it takes to eat an animal. But never would have I thought people would enjoy seeing an animal tortured before it's killed like that.