Architecture wise, the Gamecube/wii has no comparison to the PS3 or 360. What is it, one circuit board with SD memory? I don't mean to infer that MS didn't design a sub par system (there have been systematic issues, for sure), reliability wise, but let's compare apples to apples, please. The more sophisticated an electronic component is, the better the chance something goes wrong. Those systems are still more durable than the Genesis, Sega CD, or PS1, though, which they're obviously way more advanced than. Other companies, in each generation, have not made a system as reliable as Nintendo. NES killed Master System and SNES killed Genesis and TG-16 (but not Neo-Geo, which was also a bajillion dollars). Several of my clients, who are young kids with autism, tote around their gameboy variants and beat them like you would not believe - but they still have the same one and it still works. Let's see a PSP stand up to a couple tantrums these kids can throw. I think Nintendo takes into account that its systems will be played by young kids and designs them accordingly so they won't be broken. Adults replace broken electronics while parents hold a grudge and will lose all brand loyalty when they buy something for their kid that breaks down.