I haven't driven a Rivian so I can't comment on the technology, but Tesla is light years ahead of everything else I have driven in terms of technology. It's like using an iPhone while every other car out there is a flip phone. EVs are basically smartphones with wheels, so it's a race to see if big tech can build car factories or if legacy automakers can build tech. It's just an incredible travesty that Musk has derailed Tesla with his stupid Cybertruck, they could have become the largest automaker in the world and they still might, but they are headed for the toilet until he is out of the picture. Which I bet happens within a year or two once the Cybertruck has time to fully flop. They have also made some poor decisions on FSD (using cameras instead of lidar) which has put them behind Waymo and some of the Chinese automakers.
Rented a BMW iX earlier this year and found the tech to be incredibly complicated and clunky compared with Tesla which is a shame since that thing is like a $90K+ car. We also used to have a plug-in Audi Q5 and traded it in pretty much entirely due to the technology sucking, plus it had pathetic storage+legroom because of the necessity of having both an ICE engine and a battery. Hated the technology in that car as well, it makes me angry just thinking about how the bluetooth never worked properly with two phones in the car. The Volvo XC40 that my wife drives also has outdated technology but at least Android auto works most of the time.
Toyota is obviously all-in on hybrids right now...I think it's a very smart strategic decision in terms of selling practical cars that make sense right now, especially for people who don't have the ability to add home charging. If you do have charging, I can't imagine why you would buy a plug-in hybrid given the price and quality of EVs like Hyundai/Kia/VW options in particular. My 70 year old parents recently needed a new car, they are loyal Toyota customers and have a Rav4 but they ended up buying a VW ID4 and getting a home charger installed. They've had it for like 6 months now and I don't think they have ever used or needed a supercharger.