What if the Brewers use that extra $2 million per year to go over their bonus allotment in the draft and international FA allowing them to take players they feel are better prospects? What if they use that money to continually make improvements to the stadium? What if they use that money to further add to their baseball operations department? What if they use some of that extra money to donate to charities? I've generally thought that people who oppose corporate sponsorships, especially those with the, "it's not enough money to sign an impact player anyway," point of view were missing the point. Would I like the Brewers to have a high dollar naming rights deal? Enough to sign that big free agent? Yes and yes! Some teams perhaps (big maybe) like the Giants and Mets ($10mm & $18mm annually, respectively) or even the Braves ($8+mm/Annually) might enter sponsorship negotiations with the expectation that money earned from a deal can increase payroll budgets, but I don't believe that's how the Brewers approached the situation. They probably (my assumption only) targeted the $3-5mm a year as reasonable, and of course, they recognized that total is not enough to make a significant payroll impact. Just because money from a corporate sponsor doesn't hit the roster budget doesn't mean it can't go towards improving the visitor experience. If you can't have one (roster budget increase), does that mean we shouldn't have the other (experience upgrades)? The Brewers have been especially good with the upkeep of Miller Park, and I assume the income from deals like this are more likely to help pay for (but probably not fully fund) things like stadium and experience upgrades rather than affect what's happening on the field. I am ok with that. For example, the Brewers have been exploring options to upgrade the (IMO, terrible) lighting system at Miller Park since at least last year. Will the money from (a/any new) corporate sponsorship help greenlight that project? If so - I'm on board. You can even make the argument that you "don't care about/or use (insert stadium upgrade here); therefore, I am against corporate sponsors." And that is a fine opinion to have, though it makes assumptions about what the greater good is. Even if you never visit the stadium or "used" one of the upgrades, you may still reap the benefit. Using the example from above, if the Brewers upgrade the lighting system at Miller Park/AmFam the benefit would be in the form of an improved TV broadcast. (Side note and slight exaggeration but the lighting situation at Miller Park has nearly ruined televised night games for me. but that is a rant for another day.) Anyway - I was disappointed in the name change about a day, and I'm already calling it AmFam Park in my circle of Brewers fan friends. No disrespect to Miller Park.