As an out of towner, I don't get to drink a lot of the local brews so it's a fun treat to try something new whenever I get up to Miller Park. Plus, as someone else said, $12 is just the cost of doing business at a game. It'd be cheaper just to stay at home, watch on TV, eat your own food and drink your own beer, but that's missing the point, right? When I go to a game, I'm going to get a couple of beers and a couple of sausages because that's what I enjoy and $100 at the park a few times a year isn't going to kill me.