Yeah, it comes down to the lack of competition that led to the PG product. He was fine doing absolute dreck in the mid-90's before WCW came along and started throttling them with original storylines and live programming. Basically, another organization has to heat up in a similar way. I basically quit watching when I got a driver's license (so, 2000), and would maybe watch a little here and there. Obviously, TNA isn't going to be the competition, because they are seemingly doing all the stuff WCW did when it got bad at the end. Someone needs young, fresh, charismatic, etc. talent and to push them. However, they made money hand over fist in the late 90's with adults buying loads of merch. However, like brwrsfan said, they don't have the stars. Maybe a part of that is the whole brand extension thing of having seperate shows. The dangerous/unpredictable thing would work with Orton if the guy had any charisma or mic skills. Really, he should just be a rock solid mid-carder type guy in the mold of a Benoit who has the potential to get higher up if things break right.