We built a home about 15 years ago with Badger Builders. It was an interesting experience. One thing we learned is that most of the builders use the same group of sub contractors so when they talk about how their quality is better, it really isn't. We basically picked out one of the models we liked and made a few customizations. Of course you can make yours as custom as you like, even start from scratch. It all depends on your budget. One nice thing about building is that you can make all of the decisions such as carpeting, cabinets, lighting, etc... instead of buying an existing house and then remodeling to fit your tastes. Hopefully the inspectors in your city are good. It was amazing what the inspectors found while our home was being built. Overall it was a good experience I guess. I wouldn't use Badger again, I didn't like their customer service during building and after. There were a couple of basic things that we didn't think about and they didn't tell us about. For instance, we couldn't afford to have the basement finished initially. Most builders will put in the pipe for a toilet in the basement so if you ever want to put one in down there you can. It's a relatively cheap thing to do. Our builder didn't do that or even ask us if we wanted it done. So when we did finish the basement into a recroom a few years later putting in a bathroom turned into a major expense. Bielinski is I believe the largest builder in the state. I've heard mixed things about them but that is probably the case with any builder. I don't know anyone who has used Mastercraft so I can't offer an opinion on them. I don't know if you already have a lot or not. We're glad we looked around quite a bit and glad we bought a lot that we thought may be too big at the time. You can always add on to your house but you can't add on to your land.