ESPN's Ombudsman had an article (sorry can't find the link) condemning the network for its blurring of reporting on athletes and worshiping them. It came out about the same time as "The Decision". To summarize, that LeBron fiasco, all of the "This is SportsCenter" commercials, and a number of other incidents are a huge problem for a network that wants to be a picture of fair and equal reporting. How can a network have its reporters act in commercials with the players they cover, pay both parties to do so, and still consider itself fair and equal? Personally, I think those commercials make for brilliant entertainment. That's the first letter in ESPN - Entertainment. Furthermore, the N does not stand for news. For me the bottom line is, ESPN does entertainment well. The problem is that they mix all of the following on nearly every show: news and entertainment, rumor and entertainment, rumor and news, opinion and news, opinion and entertainment, star-worship and news, etc. Then to top it all off, it's done at a pace far to fast (careless/reckless) to be completely accurate and fair.