Well, WIBA-FM (a classic rock station) carries the Packers and Badgers in Madison, so it's not that crazy. The Brew actually does a decent amount of Brewers tie-ins with their promotions, as I recall, so it could have made sense in that aspect. To be honest, I don't listen to that station much...I did when they first came on and seemed really unique, now they just seem like another watered down classic rock hits station.