This is my big problem as well. The vast majority of people are likely not donating. It's just the "cool" thing to do, posting a video. And the people that are donating will probably not give it a second thought or are only donating because, again, it's the thing to do now. I'm all for donating to charity and causes, and I'm glad that ALS has gotten a big boost because of it. However, I don't think people should be guilted into doing it. Now people might say so what, ultimately money is being raised and that's a good thing. That's all well and good but like I said, most people likely won't give this a second thought. I've been giving to various charities and causes monthly for the past almost two years. I also like to spread the wealth, as I think donating to the smaller charities and smaller causes have a greater impact. Because of that, IF people really want to do these videos, it should be the person picking a charity of their choice and "challenging" the next people to donate to a different charity. That way lots of charities would see an increase and people could also pick something that perhaps has affected them personally. ALS is a horrible disease for sure, and Lou Gehrig is my favorite all-time player, but I don't have a personal connection to the disease. However, my brother does have a rare disease that affects maybe 2,000 world-wide, yet is hardly known, even to medical professionals. By doing something like this, perhaps more people would become aware of the many horrible diseases facing humanity.